SOPHIA SHERMAN


I am a motivated UCSB honors student interested in the field of entrepreneurship and marketing. I really enjoy collaborating with others on any type of project. With my passion for marketing and technology, I am seeking opportunities where I can put my skills to use. Aside from marketing, I am always open to trying new things and learning new skills.

- Sophia Sherman

Name : Sophia Sherman
Phone : 760-920-1877
Email : sophiasherman14@gmail.com
Address : 6599 Del Playa Drive, Goleta CA
LinkedIn : https://www.linkedin.com/in/sophiasherman14/

Technology

I enjoy learning new technologies, especially if it has to do with marketing. To the right are a list of programs that I have extensive experience with.

  • HUBSPOT MARKETING

    Designing and implementing behavioral email workflows for 10,000+ leads to move through as they progress through the lead nurturing cycle, designing email content, writing email copy.

  • GOOGLE ADWORDS SEARCH

    Certified in Google AdWords Search, experience optimizing and tracking large scale campaigns with a budget of $40k/month. View my Google AdWords Search Certification here and view my Google Analytics Certification here.

  • ZAPIER

    Creating automations between applications such as Google Sheets, Close.io, Hubspot, Slack, etc. and troubleshooting/optimizing these automations.

  • ADOBE PHOTOSHOP

    Skilled in creating designs for print and online media. Examples of design pieces are shown in the section above.

  • CLOSE.IO

    Knowledge of this CRM and skills to create detailed search queries for tracking campaigns.

  • HTML AND WORDPRESS

    Created this website from an HTML template and made edits to the html/css to customize the site. Updated the Professional Multimedia Writing Minor website using Wordpress which can be viewed here.

Experience

Since I started college at UC Santa Barbara, I have held several positions in the marketing field. Many of these roles involve startup company culture, and being able to adapt my position to a changing environment.

  • 2017 - Present

    Marketing Technology Intern

    AuptiX


    This role involes optimizing the marketing technology stack, as well as creating assets for sales enablement. Specifically, I design, execute, and uphold several behavioral email automations for 10,000+ leads using Hubspot. I use Zapier to create automations between Slack, Google Sheets, Hubspot, and Close.io as well. In addition, I help with website design and tracking implementation across several paid media channels.

  • 2017 - 2018

    Marketing Intern

    California Wine Festival


    In this position I planned out social media posts using Hootsuite for Instagram, Facebook, and Twitter. I coordinated with vendors prior to events, and I helped with the onsite production for beer and wine festivals with over 2,000 attendees.

  • 2017

    Marketing Intern

    Mindgruve Marketing Agency


    At Mindgruve, I spent the majority of my time reporting using applications such as DoubleClick, Google Analytics, Excel, and other programmatic providers. I completed my certifications in Google AdWords Search and Google Analytics, and increased my skills with pivot tables and vlookup functions in Excel.

  • 2016-2017

    MARKETING AND SALES INTERN

    AUPTIX


    In this role I helped find new prospects and qualify them as leads. I created digital assets such as display advertisements, website pages, and print designs to enable the quickly growing sales team. In addition, I helped audit Google AdWords campaigns with an increasing budget week over week and I recorded results for these campaigns.

Education

  • 2014 - 2018

    Communication Major

    University of California, Santa Barbara


    This major focuses on behavioral communication studies such as organizational communication, social marketing, and media effects. Through the Communication Major I have learned how to approach conflict productively, create effective marketing campaigns, and understand the underlying effects of new media.

  • 2014 - 2018

    Technology Management Certificate

    University of California, Santa Barbara


    The Technology Management Program at UCSB is an entrepreneurship focused curriculum that consists of courses on topics such as marketing, sales, product development, and new ventures.

  • 2017 - 2018

    Professional Multimedia Writing Minor

    University of California, Santa Barbara


    The Professional Multimedia Writing Minor at UCSB is a year long program completed during Senior year. Through this minor I have taken courses on the Adobe Suite, HTML, Wordpress, and business writing.

  • 2016

    Study Abroad Barcelona

    CEA Study Abroad


    During my time at CEA Study Abroad in Barcelona, Spain, I took Communication courses as well as a course about the relationship between Spain and America. I took an Intercultural Communication course, which helped me view my study abroad experience with a fresh and open minded perspective.